The board of directors of Campaign Research Inc. is pleased to announce that Eli Yufest has joined the company as Chief Executive Officer, effective Wednesday January 4th.

 

Eli has a long and respected track record in the marketing research industry, having served as the Insights Lead for Whirlpool Canada, Account Executive at The Nielsen Company, Research Manager at Ipsos, as well as marketing and brand management experience with Johnson & Johnson. 

 

He brings extensive knowledge and experience in brand and advertising tracking, customer satisfaction, shopper insights, customer Path to Purchase studies and many other disciplines in marketing research. He also brings strong knowledge of data collection processes and a wide range of data analysis techniques.

 




Eli Yufest, Chief Executive Officer

Eli has a long and respected track record in the marketing research industry, having served as the Insights Lead for Whirlpool Canada, Account Executive at The Nielsen Company, Research Manager at Ipsos, as well as marketing and brand management experience with Johnson & Johnson. 

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                       Nick Kouvalis, Principal 

In 2004, Nick Kouvalis started one of Canada’s first cloud computing fully virtual “at home” call centre businesses.  In 2008, he merged that call centre business with and joined Campaign Research.  At Campaign Research Nick oversees strategic planning and implementation of advocacy campaigns for clients in highly regulated industries. Nick served as chief strategist and pollster for the 2014 John Tory Campaign for

Mayor of Toronto. Continue Reading

Richard Ciano, Principal

Richard is the founder and a principal at Campaign Research Inc.  Richard is a noted Canadian expert in public affairs research, working for a number of high profile clients and causes over 15 years as a marketing researcher. He has conducted and supervised hundreds of complicated full-scale qualitative and quantitative research studies for clients in a variety of industries including politics, public affairs, healthcare, aviation, energy, infrastructure, and mining. Continue Reading

 

Ben Sandiford, Research Analyst

Ben is a passionate and results oriented research analyst at Campaign Research. A CMRP holder, he graduated the Research Analyst Program at Georgian College With Honours. Ben specializes in providing insight and analysis on research data to meet our clients needs. His analysis on trends, challenges, and best practices helps Campaign Research create strategies and tactics that deliver value to our customers. Continue Reading

 





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