Founded in 2003, Campaign Research is a full service marketing research agency.
Headquartered in Canada, we have fielded market research studies in every province and territory, as well as in the United States and Europe.
Our consultants and staff have deep industry knowledge in many sectors including politics and public affairs, highly regulated industries like agriculture, healthcare, gaming, and mining, as well as the charitable and not-for-profit sectors.
Our more than 70 staff and a dedicated data collection call centre bring their expertise together to solve our clients' most difficult challenges and help them identify and capitalize on their opportunities.
"While people are eating more healthful foods than ever, Big Mac sales have never been higher. While America is growing older, most of what we see in advertising and entertainment has been created with youth in mind. While people are dating as never before, they have never been more interested in deeper, longer-lasting relationships. While more people than ever before are drinking clear natural water, more people are also drinking "monster" energy drinks loaded with chemicals and caffeine.
In fact, the very idea that there are a few huge trends out there, determining how America and the world work, is breaking down. There are no longer a couple of megaforces sweeping us all along. Instead America and the world are being pulled apart by an intricate maze of choices, accumulating in "microtrends" - small, under-the-radar forces that can involve as little as 1 percent of the population, but which are powerfully shaping our society."
Microtrends: the small forces behind tomorrow's big changesMark J. Penn with E. Kinney Zalesne
